- Over two years ago, Adidas pitched Gary Bettman and the NHL on a league-wide project to design 31 Reverse Retro jerseys, one for each NHL team. The motivation behind the designs was to create jerseys that honored the history of each franchise while...
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- Many NHL teams have experimented with their looks. Some believed a refreshing new look was integral to their success on the ice. Some believed a new look would attract new fans. Some believed it would attract new players from around the league. One...
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