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The 2016-17 is a big year for the LA Kings; they celebrate 50 years of playing in the NHL and they will be hosting the LA All-Star Weekend at the end of January. The Kings were selected in 1966 to be included in the expansion from the original six.
“We wanted to pay homage to our past and our heritage with the use of the original Kings crown, but at the same time celebrating the importance that our current logo means to our franchise and fans,” said Jonathan Lowe, Kings Senior Vice President of Marketing. “The gold tone is, of course, the traditional way to celebrate a 50th Anniversary and we hope our fans love the logo as much as we do and we are going to be rolling out a number of exciting usages around the logo.”
The 50th anniversary patch has been placed on the right shoulder and the 2017 NHL All-Star Game patch will be on the left. The NHL 100th Centennial Season patch will also be on the jersey on the arm.
For this season, the team also released a new third jersey to commemorate this important year. The jersey features five gold diamonds on a purple background in the neck collar to represent the 5 decades of playing, two black stripes for the number of Stanley Cups won and a single black waist strip to replicate the original jersey from 1967. There is also new fonts used on the jersey with gold for player names and numbers. The Kings will wear the new jersey for 14 home games this season: October 22, November 5, November 19, November 26, December 10, December 31, January 7, January 14, February 18, February 25, March 4, March 11, March 25 and April 8.
What do you think of the patch?